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SAHARA Las Vegas and Grand Sierra Resort and Casino Reno announce Minority Business Enterprise (MBE) Certification

LAS VEGAS / RENO, Nev. (Jan. 19, 2021) – SAHARA Las Vegas and Grand Sierra Resort and Casino Reno (GSR) are proud to announce that both casino-resorts have been awarded official Minority Business Enterprise (MBE) certification by the Western Regional Minority Supplier Development Council (WRMSDC), an affiliate of the National Minority Supplier Development Council.

In accordance with certification guidelines set forth by the National Minority Supplier Development Council, under the ownership of Alex Meruelo, both SAHARA Las Vegas and GSR qualify for this recognition. SAHARA Las Vegas and GSR are the first commercial casino-resorts in the U.S. to receive MBE certification from WRMSDC. With his majority stake in the Arizona Coyotes, Meruelo, who is a first-generation Cuban-American, is also the first Latino owner in the National Hockey League (NHL).

SAHARA Las Vegas and GSR are supportive of the WRMSDC mission to advocate for minority businesses and support supplier diversity efforts among WRMSDC corporate members, government agencies and community organizations. As MBE-certified businesses, SAHARA Las Vegas and GSR offer advantages to meeting planners, government agencies and others seeking to work with diverse suppliers all while providing a superior hospitality experience for conference goers and guests.

SAHARA Las Vegas boasts more than 85,000 square feet of flexible meeting space offering The Strip’s most personalized and intimate meetings and events experience. Unique spaces include both indoor and outdoor settings, theater-style seating and much more. Plus, with private entrances to the Alexandria Tower and close proximity to McCarran Airport and the Las Vegas Monorail, SAHARA Las Vegas offers conference goers hassle-free event access. 

GSR offers the finest meetings and convention facilities in Reno-Tahoe with more than 200,000 square feet of flexible space that can accommodate groups ranging from 10 to 4,000 people. Located within minutes of the Reno-Tahoe International Airport, GSR offers event planners an array of customizable meetings solutions with 45 breakout rooms available in addition to the resort’s four large ballrooms and pavilion spaces plus access to the 2,500-seat Grand Theatre, LEX Nightclub and the newly transformed outdoor pool space.

Recognition as MBE-certified businesses is just the latest development in the ongoing evolution of GSR and SAHARA under Meruelo’s ownership. Since purchasing GSR in 2011, Meruelo has invested more than $250 million in renovations to make GSR northern Nevada’s premier gaming-resort. Meruelo began investing another $150 million in transforming SAHARA upon purchasing the iconic Strip resort in 2018. Recently, SAHARA and GSR leadership announced an additional investment in the integration and upgrade of their loyalty programs to the new, combined Infinity Rewards which builds upon the superior experiences players have come to expect from both GSR and SAHARA.

To learn more about SAHARA Las Vegas and GSR visit and